Template Retail Letter

[Your address]

[Store Manager’s name and address]


Dear [insert name],

Potentially increase your Bach™ Original Flower Remedies sales in store with FREE consumer advice and consultations from your local registered Bach Practitioner

I am writing to offer my services as your local Bach Foundation Registered Practitioner.) At a time or day suitable to you, I would like to carry out some in-store activities to educate your consumers (and even store staff) on the benefits of Bach Original Flower Remedies. This should result in more informed consumers and hopefully create extra business for your store.

All I require is a small table and some space in your store, [as well as perhaps a separate room to carry out consultations]. In return, I will provide information leaflets, advice and (FREE mini consultations/discount vouchers for your customers off the cost of a homeopathy consultation at my clinic). I will also point out to customers your Bach Original Flower Remedies product display and explain what the remedies are for, helping customers to use the point of sale material to self-select relevant remedies if appropriate. I am flexible regarding dates and times, so am happy to discuss what would suit you best.

As I have said, I am offering my services to you completely FREE of charge and I believe this could have a significant benefit to your customers and your store sales, as well as helping to raise general public awareness of the benefits of Bach Original Flower Remedies.

I will phone you within the next two weeks to discuss how we can work together, but please do not hesitate to contact me if you have any questions in the meantime.

Yours sincerely,

[Your name and contact details]