Communicating with the Public
So how do you increase your client base by reaching your local public?
Local people are potential clients and may well be interested in your services, but need to hear about them. In addition to making use of local media to communicate (see Communicating with the Press
), there are a number of other ways that you can raise the profile of your business and of homeopathy and the Bach flower remedies in general.
Below are some tips that could potentially help you to increase your client base by promoting your services to local people and educating them about the Bach system. Whilst we can’t promise that it will have an immediate effect in generating huge numbers of new clients, as PR is a slow process that builds over time, it will certainly contribute to the nationwide campaign to raise public awareness of the benefits of homeopathy:
Free mini consultations and advice/info at your clinic
: If you practice from an established clinic, why not offer and publicise free mini consultations and advice/info on the remedies? You could time these to coincide with any key local events or with national health campaigns or seasonal issues (‘Beat the winter blues’) and distribute flyers locally. Don’t forget to send a press release to your local media informing them in advance of your planned activities, so they can help you publicise them (See Communicating with the PRESS section for more information on how to do this.)
In-store flower remedy events
– link with your local retailer: Why not do what many complementary therapists around the country are already doing and link up with your local pharmacy/healthfood store to offer a stand in-store giving advice, information and free mini consultations? Not only will you help educate consumers (and even store staff) on the benefits of the remedies, but your in-store activity may have the secondary benefits of potentially winning you new clients and creating extra flower remedy business for the store. The best way in is to write to your local store manager to explain what you propose and how it can help him sell more products. You may like to team up with another local Bach Foundation Registered Practitioner to carry out this activity – to ensure that one of you can carry out mini-consultations, whilst the other provides information. Alternatively, if you are not able to carry out consultations in the store, you may like to provide discount vouchers for a consultation with you in your clinic.
Enclosed is a template letter
to your local retailer offering your services in-store.
Enclosed is a poster
that you can provide to your local retailer to display in their store window, once you have agreed with them what activities you will provide in-store and on what dates.
Don’t forget to send a press release to your local media informing them in advance of your planned activities, so they can help you publicise them (See Communicating with the PRESS section for more information on how to do this.)
Create a website
: With the increasing number of people going online to find the products and services that they want, a website is vital for practitioners to promote their business. It is like a modern version of a brochure and should include who you are, what you do and how to contact you. One example practitioner website that you may like to look at when planning your own site is www.tessajordan.co.uk
. Keeping your site up-to-date with current topics is important. You may like to use some of the material suggested for the press pack in the Communicating with the Press section as content for your website. You may also like to consider having a media/press section on your website, as this will make it easier for journalists to find out about you and write articles that promote your services. Don’t forget to send a press release to your local media informing them about the launch of a new local website for people interested in the Bach flower remedies, so they can help you publicise it (See Communicating with the PRESS section
for more information on how to do this.)