Researchers have found an "anxiety gene" which when activated not only causes stress but increases our craving for comfort food. They believe that the gene could be the reason for the phenomenon "comfort eating"[1].
These findings correlate with a RESCUE® survey that found eating is the UK’s biggest stress reliever beating talking, alcohol and exercise[2]. However, it is well known that stress is not the only emotion to cause comfort eating. A Bach™ survey found that that boredom is actually more likely to cause Brits to reach for the biscuit tin or sweetie jar than stress[3]. This suggests that our habits and daily routine have just as much impact on our comfort eating behaviour as our DNA make up.
Whatever the cause of comfort eating there is a Bach product to suit everyone:
Bach Emotional Eating Kit is a set of three 10ml flower essences to give a helping hand with diet and healthy living regimes. It is the first product available in the UK to help with emotional eating. You can create your own individual combination and adapt it to suit your changing moods. The essences are alcohol and additive free and suitable for the whole family.
Bach Emotional Eating Kit includes the essences:
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Crab Apple – When you feel unclean or dislike something about yourself, Crab Apple can help you accept yourself and your imperfections. Self acceptance means you will be less likely to rely on food to make you feel good.
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Cherry Plum – When you fear you might lose control of your diet, Cherry Plum can help you to think and act rationally.
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Chestnut Bud – When you find yourself repeating the same dieting mistakes, Chestnut Bud can help you gain knowledge from your experience. This means you are less likely to fall into your old bad habits, for example reaching for food when things get tough.
Rescue Pastilles containthe famous combination of five flower essences (Rescue®) in a tasty soothing fruit pastille.
Bach Emotional Eating Kit £9.95
Rescue Pastilles £5.15
Both are available from Boots, Holland & Barrett, Lloydspharmacy, independent pharmacies and health food stores as well as grocery stores nationwide.
For more information visit www.nelsonsnaturalworld.com
[1] Perifornical Urocortin-3 mediates the link between stress-induced anxiety and energy homeostasis. Yael Kuperman, Orna Issler, Limor Regev, Ifat Musseri, Inbal Navon, Adi Neufeld-Cohen, Shosh Gil, and Alon Chen Department of Neurobiology, Weizmann Institute of Science, Rehovot 76100, Israel. Communicated by Wylie W. Vale, The Salk Institute for Biological Studies, La Jolla, CA, March 24, 2010 . As reported by www.Telegraph.co.uk 6th May 2010.
[2] Etelligent survey of 2680 people in the UK conducted on behalf of Rescue Remedy. November 2009
[3] Bach Original Flower Essences survey conducted by Etelligent 1st April – 31st May 2009, 1161 people living in UK and Ireland
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