NEW Bach™ Original Flower Essences survey reveals the UK’s emotional eating habits
A survey[1] by Bach Original Flower Essences has revealed a whopping 76% of people turn to food for comfort over a girlie chat, alcohol or going it alone. Boredom (36%) is the most common emotion to cause Brits to reach for the fridge closely followed by stress (32%). The current popularity of ‘retro foods’ which we consume to transport us back to happier, more innocent times, was apparent in the survey results; over half of the people surveyed choose sweets and chocolate as their comfort food of choice over carbs (15%), crisps (11%), cakes (10%) and takeaway food (4%).
Ice cream was surprisingly unpopular, perhaps due to the non-existent British summer, with only 2% overindulging on Bridget Jones’ classic comfort food. Anger, grief, guilt and jealousy proved the least likely emotions to cause fridge raiding and combined only affected the eating habits of 6% of those polled.
NEW Bach Emotional Eating Kit is a set of three 10ml flower essences to give a helping hand with diet and healthy living regimes. It is the first product available in the UK to help with emotional eating. You can create your own individual combination and adapt it to suit your changing moods. The essences are alcohol and additive free and suitable for the whole family.
Bach™ Original Flower Essences and Bach Emotional Eating Kit are made using natural flower essences which originate from the Bach Centre and are produced according to Dr Bach’s traditional methods, which date back over 75 years
Bach Emotional Eating Kit includes the essences:
- Crab Apple – When you feel unclean or dislike something about yourself, Crab Apple can help you accept yourself and your imperfections. Self acceptance means you will be less likely to rely on food to make you feel good.
- Cherry Plum – When you fear you might lose control of your diet, Cherry Plum can help you to think and act rationally.
- Chestnut Bud – When you find yourself repeating the same dieting mistakes, Chestnut Bud can help you gain knowledge from your experience. This means you are less likely to fall into your old bad habits, for example reaching for food when things get tough.
Sandy Newbigging Mind Detox Therapist and author of Life Changing Weight Loss believes the new kit can help people take control of their emotional eating: ‘The Bach Emotional Eating Kit can give a helping hand with the various negative feelings and emotions that may be affecting your eating habits and help you make positive changes to your lifestyle’
Bach Original Flower Essences Emotional Eating Kit costs £9.95 and is available from Boots and all good independent healthfood and pharmacy stores. For more information, visit www.bachremedies.co.uk. Always read the label.
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For further information, photography, case studies or to speak to a Bach Foundation Registered Practitioner please contact Nelsons’ press office on 020 8780 4264 or email us on pr@nelsons.net
Notes to Editors:
How to use:
- Take one, two or three essences at a time
- Two drops of each essence may be taken directly onto the tongue. Alternatively place two drops of each chosen essence in water and sip at intervals. Repeat 4 times a day
- Free from artificial additives and colourings
- Suitable for Vegans
- Always speak to your Doctor before taking any products during pregnancy or breastfeeding.
Nelsons is the UK's leading manufacturer of natural healthcare products, with a long-standing commitment to supplying the highest quality natural healthcare products that meet all regulatory and quality standards. Their brands are recognised and sold all over the world and include Rescue Remedy®, Bach™ Original Flower Remedies, Nelsons Arnicare™, Nelsons Teetha™, Nelsons™ Homeopathy, Spatone™ and Pure & Clear™.
September 2009
[1]Bach Original Flower Essences survey conducted by Etelligent 1st April – 31st May 2009, 1161 people living in UK and Ireland
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