The adorable Apologetic Tooth from the UK’s number 1 teething brand, Nelsons Teetha®, will be back on TV screens for the third year running. The Apologetic Tooth, who apologises to the parents of teething children for making their baby cry, offers parents a product to help to soothe teething pain in the form of Nelsons Teetha.


The advert will run on channels ITV2, ITVBe, Channel 5, E!, MTV and Skymedia during April and May with an expected reach of 34% of the target consumer for Nelsons Teetha.


The TV advertisement will also be supported by a digital campaign, featuring the Apologetic Tooth, on and print advertising in the top UK parenting titles Mother & Baby and Prima Baby & Pregnancy as well as on-going PR.


Ngaire Mitchell, Senior Nelsons Baby Brand Manager comments: “2015 is going to be an exciting year for Nelsons Teetha. As more parents look for natural healthcare options to help address their baby’s ailments[i] we are leading the way in baby healthcare, providing products which are the natural choice for parents. It’s great to have the Apologetic Tooth back on TV as he always generates such a positive response.  ”


Nelsons Teetha is the only teething brand to offer consumers the choice of both granule and gel formats. Nelsons Teetha Teething Gel has all the benefits of the Nelsons Teetha Teething Granules. Always read the label.


Nelsons Teetha Teething Granules are a homeopathic remedy specially formulated for the soothing and calming relief of the symptoms of teething. It is ready-dosed in a convenient in a granule format that simply dissolves in a baby’s mouth to help provide teething pain relief. It contains a 6c homeopathic potency of natural Chamomilla.


If your little one is over three months there is also a gel format available, Nelsons Teetha Teething Gel is sugar free and contains a unique formulation of natural homeopathic active ingredients, Chamomilla 12c, Belladonna 12c and Aconite 12c. Nelsons Teetha Teething Gel is a homeopathic medicinal product used within the homeopathic tradition for the symptomatic relief of teething pain and the symptoms associated with teething, which are sore and tender gums, flushed cheeks and dribbling. The combination of actives  is  based on their  traditional  use, Chamomilla to help relieve teething pain, Belladonna to help relieve flushed cheeks and dribbling and  Aconite to help with sore and tender gums.


Nelsons Teetha Teething Granules costs £5.10 and Nelsons Teetha Teething Gel costs £4.95. Both are available from Boots, Tesco, Sainsbury’s, Asda, Waitrose, Morrison’s and all good pharmacies.  Always read the label.


If you are concerned about any symptoms that your baby may have please consult your doctor

[i] Bounty Survey – Mum’s opinions July 2010