RESCUE® CONTINUES TO GROW ITS PORTFOLIO

NEW RESCUE® Spearmint Chewing Gum – chew your way to being cool, calm and collected

NEW refreshing RESCUE Spearmint Chewing Gum is the latest handbag essential to join the successful RESCUE range. From the makers of RESCUE, the new minty addition to the iconic range helps soothe and calm on-the-go.

Research has revealed that chewing gum can help improve alertness, performance and reaction times[i]. With another study finding that chewing gum for a total of one hour in the morning, results in people consuming 67 fewer calories at lunch[ii], which over time could help you squeeze back into those jeans you wish you could fit into.

With some studies showing that gum chewers are calmer and more relaxed, try handbag and desk essential, NEW RESCUE Spearmint Chewing Gum. In refreshing spearmint flavour and containing a liquid RESCUE flower essences centre - the famous combination of five flower essences discovered by Dr Bach and used by millions around the world for over 80 years. It is suitable for vegetarians and comes in a handy portable box ideal for taking RESCUE on-the-go.

RESCUE UK Senior Brand Manager Jane Lefever comments: “The convenient gum is targeted at busy women who want to keep calm on-the-go.  Launching NEW RESCUE Spearmint Chewing Gum will offer our existing customers another convenient RESCUE format. Mint is the leading flavour of chewing gums and the introduction of a new, refreshing spearmint gum will further grow the brand through 2014 and beyond. RESCUE continues to be the market leader, with 54% share of total UK category[iii].”

RESCUE branded gravity tower available for your till point, order by phone 0208 780 1290.

Recommended retail price: £4.25 per pack

Order online at www.nelsonstrade.com or phone 0208 780 1290



[i] Daily Mirror p44 14/2/2014

[ii] University of Rhode Island (2009, November 1). Chewing Gum Can Reduce Calorie Intake, Increase Energy Expenditure, Nutritionist Finds, ScienceDaily

[iii] IRI Data, Market share by vale, 52 week ending 22nd march 2014