KEEP UP WITH SPATONE® APPLE

The race has barely started but your body feels like it is the final mile. You are struggling to find enough energy to pick up the pace, let alone get you to over the finish line. Sound familiar? It is not uncommon for athletes to experience a lack of energy which could be caused by lack of food reserves, dehydration or low iron. Iron is vital to sporting performance, however many athletes are unaware of the benefit it can have to their training regime and race day performance.

Pro-cyclist and Olympic gold medallist Joanna Rowsell MBE ensures Spatone is an essential part of her training regime: ‘To be on top form it’s vital that I focus on my iron intake to ensure my energy levels are at their optimum during training and on a race day. For 4 years, Spatone has played an essential part in helping me maintain my energy levels and oxygen efficiency.’

Nutritionist Emma Wight-Boycott explains why iron is so important for athletes: ‘’Iron is an essential mineral, playing a pivotal role in the human body by facilitating the transportation of oxygen, energy release and promotes the normal functioning of the body’s immune system. Iron is required for the production of haemoglobin (which carries oxygen around the body) in red blood cells. If your hemoglobin level is low, less oxygen reaches your muscles, which can lead to a decrease in sporting performance. The iron needs of athletes are greater than the non-athlete due to the iron losses that occur through sweating and runners have the extra challenge of iron loss through foot strike hemolysis (a breakdown of red blood cells when the foot hits the ground). Iron is also one of the most difficult minerals to absorb and many foods that are rich in iron are also rich in substances that inhibit the absorption of iron. These include phytates, polyphenols, tannins, calcium or oxalic acid all of which can inhibit the absorption of iron in your body. So, the cards are stacked against runners in terms of getting the iron their body requires.

Spatone Apple contains Spatone iron rich water sourced from the Welsh mountains of Snowdonia National Park – which can help top up your iron levels whilst causing fewer of the unpleasant side effects often experienced with conventional iron food supplements[i]. Generally, iron is a very difficult mineral for the body to absorb. However, the iron naturally present in Spatone has been shown to be easily absorbed, with an average of 40% bioavailability[ii], compared to 5- 20% from food and other iron food supplements[iii]. The additional Vitamin C in Spatone Apple can increase iron absorption to help ensure sufficient dietary intake of iron for active people. Vitamin C also contributes to a healthy immune and nervous system whilst supporting our energy metabolism thus reducing tiredness and fatigue.

Spatone Apple has 28 one-a-day sachets which can easily be popped into your pocket or gym bag making it the most convenient iron supplement available. Spatone Apple is - £10.55 for 28 sachets. For more info visit www.spatone.com

 # It is important to follow a varied and balanced diet and healthy lifestyle. Food supplements should not be used as a substitute for a healthy balanced diet

ENDS

For further information please contact Ellie Marsh in the Nelsons press office on 020 8780 4264 or email me at elliemarsh@nelsons.net

Notes to Editors

Nutritionist Emma Wight-Boycott MSc mBANT has been studying Nutrition for 17 years, practicing for 13 years and working with corporations for 10 years. With a particular interest in women’s health and nutrition for sport, Emma is a member of BANT (British Association of Nutritional Therapists) and a consultant to food and nutrition companies worldwide. www.emmanutrition.com

Spatone is an approved product by Informed-Sport - a programme that provides assurance that products have been tested for substances listed on the World Anti-Doping Agency list of banned substances. 



[i] McKenna D, Spence D, Haggan SE, McCrum E, Dornan JC, Lappin TR. (2003) CLINICAL AND LABORATORY HAEMATOLOGY 25; 99-103

[ii] Nelsons Nutritional Study. (2009) The Significant Impact of Spatone on Iron Levels

[iii] Webster-Gandy J, Madden A, Holdsworth M Ed’s (2006) Oxford Handbook of Nutrition and Dietetics. Oxford University Press, Oxford.