Spatone® set to help athletes keep up at Human Race events
Spatone® has announced that it is the official supplement of Human Race, the UK’s largest and most diverse mass participation sports events company in the UK, who organise more than 55 competitive events each year.
Spatone, which contains Spatone iron rich water sourced from the Welsh mountains of Snowdonia National Park, can help athletes top up their iron levels when dietary intake does not provide their iron requirement, to ensure they are able to keep up with their training plans and turn up on race day feeling good. With many athletes unaware of the benefits iron can have to their training and race day performance, Spatone hopes to help make iron a fundamental part of Human Race participants’ training regimes.
Pro-cyclist, Olympic gold medallist and Spatone Ambassador Joanna Rowsell MBE ensures Spatone is an essential part of her training regime: “To be on top form it’s vital that I focus on my iron intake to ensure my energy levels are at their optimum during training and on a race day. For 4 years, Spatone has played an essential part in helping me maintain my energy levels and oxygen efficiency.”
Spatone contains Spatone iron rich water sourced from the Welsh mountains of Snowdonia National Park – which can help top up your iron levels whilst causing fewer of the unpleasant side effects often experienced with conventional iron food supplements[i]. Generally, iron is a very difficult mineral for the body to absorb. However, the iron naturally present in Spatone has been shown to be easily absorbed, with an average of 40% bioavailability[ii], compared to 5- 20% from food and other iron food supplements[iii]. The additional Vitamin C in Spatone Apple pack can increase iron absorption to help ensure sufficient dietary intake of iron for active people. Vitamin C also contributes to maintain the normal functions of the immune system during and after intense physical exercise, and contributes to the reduction of tiredness and fatigue.
Ngaire Mitchell, Spatone Brand Manager, commented: “Being the official sponsor of Human race represents a perfect partnership for Spatone. Vigilance of iron levels is particularly important for competitive athletes who are asking their bodies to perform at one hundred percent and even a ten percent drop in how they feel is a lot and can be the difference between winning and losing. Spatone hopes to play an essential role in helping the athletes taking part in Human Race events by providing them a supplement which can help them maintain their energy levels and oxygen efficiency throughout their training and on race day.”
Nick Rusling, CEO of Human Race said: “We are delighted to have Spatone on board as the official supplement of Human Race events. Often athletes are looking for that one thing that can give them the extra edge and they will find Human Race branded sports packs in over 150 Boots nationwide.”
Spatone is priced at £8.25 for 28 sachets (4 weeks supply). Spatone Apple is priced at £10.55 for 28 Sachets. Available at Boots. For more info visit www.spatone.com
It is important to follow a varied and balanced diet and healthy lifestyle. Food supplements should not be used as a substitute for a healthy balanced diet
Trade order line number: 0208 780 1290
For further information please contact Ellie Marsh in the Nelsons press office on 020 8780 4264 or email me at firstname.lastname@example.org
Notes to Editors
Spatone is an approved product by Informed-Sport - a programme that provides assurance that products have been tested for substances listed on the World Anti-Doping Agency list of banned substances.
Nelsons is the UK's leading manufacturer of natural healthcare products, with a long-standing commitment to supplying the highest quality natural healthcare products that meet all regulatory and quality standards. Their brands are recognised and sold in over 60 countries worldwide and include Rescue Remedy®, Bach™ Original Flower Remedies, Arnicare®, Teetha®, Nelsons® Homeopathy, Spatone® and Nelsons Pure & Clear®.
[i] McKenna D, Spence D, Haggan SE, McCrum E, Dornan JC, Lappin TR. (2003). CLINICAL AND LABORATORY HAEMATOLOGY 25; 99-103
[ii]Nelsons Nutritional Study. (2009) The Significant Impact of Spatone on Iron Levels
[iii] Webster-Gandy J, Madden A, Holdsworth M Ed’s (2006) Oxford Handbook of Nutrition and Dietetics. Oxford University Press, Oxford.