NEW PRODUCT LAUNCH: SPATONE® MOVES INTO THE SPORTS CATEGORY WITH NEW SPATONE SPORTS PACK
Following the successful Spatone# Apple launch in 2011, the Spatone family continues to grow with the addition of NEW Spatone Sports Pack to the range. Targeted and marketed for endurance athletes and fitness enthusiasts, the iron supplement with added Vitamin C is available in a convenient 14 sachet pack - the perfect choice for active people.
Iron is necessary for production of hemoglobin in red blood cells. Hemoglobin carries oxygen from the lungs to the muscles. If iron stores are low, normal haemoglobin production slows down, which means the transport of oxygen around the body decreases, resulting in symptoms such as fatigue and dizziness. Iron is also necessary for the efficient functioning of the immune system. Therefore ensuring an athlete is getting enough iron in their diet is fundamental to keeping them on track with their training regime. Runners especially need to ensure appropriate iron intake due to a combination of footstrike haemolysis (repeated pounding of the feet on hard surfaces which can destroy red blood cells), and iron loss through sweat and natural wastage, as well as menstrual blood loss for those female runners.
Ngaire Mitchell, UK Brand Manager for Spatone comments: “We are pleased to announce Spatone’s move into the Sports category with the launch of the Spatone Sports Pack. The convenient 14 sachet pack is targeted at endurance athletes and fitness enthusiasts who want to support their training regime with an iron supplement and the additional benefit of added Vitamin C. Spatone continues to be the market leader in the iron supplements category, with a 52% share of total UK category* and has built on last year’s impressive results with a further 5% growth this year despite tough economic conditions. We anticipate the introduction of the Spatone Sports Pack to engage a new audience, further growing the brand through 2014 and beyond.”
Spatone Sports Pack# contains Spatone spa water sourced from the Welsh mountains of Snowdonia National Park – which can help top up your iron levels whilst causing fewer of the unpleasant side effects often experienced with conventional iron supplements[i]. Generally, iron one of the most difficult mineral for the body to absorb. However, the iron naturally present in Spatone has been shown to be easily absorbed, with up to 40% bioavailability[ii], compared to 5- 20%[iii] from food and other iron supplements. The additional Vitamin C in Spatone Sports Pack can help increase iron absorption to help ensure sufficient dietary intake of iron for active people. Spatone Sports Pack - £6.25 for 14 sachets. For more info visit www.spatone.com
Trade orderline: 0208 780 1290
*Source: IRI data for UK Iron Category (w/e 10thAugust 2013)
# It is important to follow a varied and balanced diet and healthy lifestyle. Food supplements should not be used as a substitute for a healthy balanced diet
For further information please contact the Nelsons press office on 020 8780 4200 or email firstname.lastname@example.org
Notes to Editors
Spatone is a certified product by Informed-Sport - a programme that provides quality assurance that products have been tested for substances listed on the World Anti-Doping Agency list of banned substances.
Nelsons is the UK's leading manufacturer of natural healthcare products, with a long-standing commitment to supplying the highest quality natural healthcare products that meet all regulatory and quality standards. Their brands are recognised and sold in over 60 countries worldwide and include Rescue Remedy®, Bach™ Original Flower Remedies, Arnicare®, Teetha®, Nelsons® Homeopathy, Spatone® and Nelsons Pure & Clear®.
[i] McKenna D, Spence D, Haggan SE, McCrum E, Dornan JC, Lappin TR. (2003) A randomized trial investigating an iron-rich neutral mineral water as a prophylaxis against iron deficiency in pregnancy. 25; 99-103
[ii] Worwood M, Evans WD, Villis RJ and Burnett AK. (1996) Iron absorption from a natural mineral water (Spatone Iron-Plus). Clin Lab Haem 18; 23-27.
[iii] Webster-Gandy J, Madden A, Holdsworth M Ed’s (2006) Oxford Handbook of Nutrition and Dietetics. Oxford University Press, Oxford.