NELL MCANDREW ENDORSES SPATONE

To raise awareness of the Spatone brand, we have teamed up with multiple-marathon runner and pregnant, busy working mum, Nell McAndrew. The inspirational marathon runner is used to clocking up 80 miles a week in a vigorous training schedule, but now pregnant with her second child (due in March) she has cut down on running and is focussing on power walking to help maintain high energy levels. Nell McAndrew, uses Spatone® every day to help top up her iron levels to help cope with her extremely busy sporting lifestyle and being pregnant. This endorsement campaign is aimed at inspiring all women to be fit and active, taking Spatone to help improve their energy levels and in turn increasing demand for the brand.

Iron is an essential mineral for athletes as optimised iron levels can contribute to increase performance since iron facilitates oxygen efficiency, which is extremely important when running long distances. Nell McAndrew takes two Spatone sachets, a natural liquid iron supplement, daily to top up her iron levels.

Nell McAndrew comments ‘I first discovered the benefits of Spatone when I increased my exercise regime and started to run marathons. The increase in exercise caused my body to demand a higher level of iron which I couldn’t achieve in my diet alone. Now pregnant with my second child I still want to keep ensuring exercise is a key part of my life as it helps to boost my energy, plus the fresh air from exercising outside helps me to sleep better at night. I maintain a healthy diet by eating porridge most mornings, plenty of fresh fruit and vegetables, fish and the occasional piece of dark chocolate. Every day I take two sachets of Spatone mid morning as well as a multivitamin and fish oils.’

Spatone Brand Manager, Ngaire Mitchell comments: “We are extremely excited to be working with Nell McAndrew who has been a fan of Spatone for many years. She takes it daily to top up her iron levels to help improve her energy and performance, which is vital during pregnancy and when training for a marathon. This partnership will help to raise awareness and demand of the product within the target market.’’

Spatone is a unique natural liquid iron supplement suitable for athletes and busy women alike.

Spatone spa water sourced from the Welsh mountains of Snowdonia National Park - which can help top up your iron levels whilst causing fewer of the unpleasant side effects often experienced with conventional iron supplements[i]. Generally, iron is a very difficult mineral for the body to absorb. However, the iron naturally present in Spatone has been shown to be easily absorbed, with up to 40% bioavailability[ii], compared to 5- 20% from food and other iron supplements.

 

Trade order line number 0800 289515

RRP £9.95 for 28 sachets (4 weeks supply).

For more info visit www.spatone.com.

 

ENDS

For press inquiries: If you would like any images or further information, please contact Jennifer Reay or at Nelsons on 020 8780 4239 (jenniferreay@nelsons.net)

 Note to Editors:

# It is important to follow a varied and balanced diet and healthy lifestyle. Food supplements should not be used as a substitute for a healthy balanced diet.

If pregnant or breast feeding always contact a healthcare professional before taking any food supplement.

[i]  McKenna D, Spence D, Haggan SE, McCrum E, Dornan JC, Lappin TR. (2003) A randomized trial investigating an iron-rich neutral mineral water as a prophylaxis against iron deficiency in pregnancy. 25; 99-103

[ii]   Worwood M, Evans WD, Villis RJ and Burnett AK. (1996) Iron absorption from a natural mineral water (Spatone Iron-Plus). Clin Lab Haem  18; 23-27.