NELSONS TEETHA IS THE KEY DRIVER TO TEETHING

The latest IRI Teething Data has revealed Nelsons Teetha as the fastest growing teething brand on the UK market. Within the teething pain relief category, retail sales have grown an impressive +46%[i] year-on-year, against a total market back-drop of +7%. Nelsons Teetha has proven to be a key driver of Teething Preps Category growth, with Teetha teething granules and gel being one of a few baby brands to have increased sales in double digits in comparison to last year.

Jenny Chattopadhyay, UK Brand Manager for Nelsons Teetha comments: “Nelsons Teetha is growing faster than other leading brands within the teething category and performs exceptionally well in the pharmacy, health food and grocery sectors. Parents are increasingly looking for natural based products to address their babies’ aliments[ii]. Nelsons have been providing natural healthcare products since 1860, and are continuously developing products to keep up with the growing natural healthcare demand, which is why we recently launched Nelsons Teetha Teething Gel, a new homeopathic teething gel that contains natural active ingredients on the market. We are offering consumers greater choice as well as convenience within the category. Teetha’s outstanding and consistent performance within this category is supported by strategic marketing and PR campaigns which focus on continually educating healthcare professionals on complementary healthcare products, as well as creating an awareness of the products to the end consumer.”

 
Teething Product
 
% variance
 
 Anbesol
 +54%
 Nelsons Teetha ®
 +46%
 Bonjela
 +8%
 Calgel
 +4%
 Dentinox
 -1%
 Ashton & Parsons
 -57%

IRI Category Data – HBA Outlets Value Sales Growth (52 w/e 3 rd Nov 2012 vs. 2011)

Nelsons Teetha® is set to be the only teething brand to offer consumers the choice of both granule and gel formats. NEW Nelsons Teetha Teething Gel is a homeopathic medicinal product used within the homeopathic tradition for the symptomatic relief of teething pain and the symptoms associated with teething, which are sore and tender gums, flushed cheeks and dribbling.  Nelsons Teetha Teething Gel is sugar free and contains homeopathic potencies of Chamomilla 12c, Belladonna 12c and Aconite 12c.

Nelsons Teetha Granules is a homeopathic remedy specially designed for the soothing and calming relief of the symptoms of teething. It is ready-dosed in a convenient granule format that simply dissolves in a baby’s mouth to help provide teething pain relief. It contains a 6c homeopathic potency of natural Chamomilla. Always read the label.

 

Free phone trade orderline:  0800 289 515

Nelsons Teetha Granules RRP £4.95

Nelsons Teetha Teething Gel RRP £4.95

ENDS

For further information please contact Jennifer Reay in the Nelsons press office on 020 8780 4239 or email me at jenniferreay@nelsons.net

 

[i] IRI Category Data – 52 w/e 3rd Nov 2011

[ii] Bounty Survey – Mum’s opinions July 2010